SHANKAR MOHAR

Mar 2013 - Present

• Owned end-to-end paid growth strategy across Google, Meta, and LinkedIn, directly impacting pipeline generation and revenue growth across SaaS, B2B, and high-ticket industries.
• Managed $110K - $500K monthly ad budgets, optimizing for CAC, pipeline quality, and revenue contribution, not vanity metrics.
• Built and executed full-funnel acquisition systems, aligning marketing with sales to improve lead-to-close conversion and pipeline velocity.
• Designed and implemented advanced attribution frameworks (GA4, GTM, CRM integrations), enabling clear visibility into channel-to-revenue performance.
• Developed AI-powered campaign research and optimization workflows, reducing research time by 70% and improving testing speed.
• Led cross-channel experimentation strategy, launching and optimizing campaigns across multiple geographies with rapid iteration cycles.
• Improved sales velocity and deal quality through audience segmentation, remarketing, and intent-based targeting.
• Managed 15+ concurrent growth projects, maintaining performance through structured prioritization and automation systems.
• Collaborated closely with sales, product, and leadership teams to align marketing efforts with revenue outcomes.

• Influenced and scaled multi-crore revenue pipelines, including ₹21 Cr revenue in 60 days through high-intent acquisition strategies.
• Improved lead-to-sales conversion rates via audience refinement, remarketing, and funnel optimization.
• Reduced CAC and improved payback efficiency through data-driven bid strategies and channel mix optimization.
• Partnered with sales and CRM teams to improve pipeline quality, SQL rates, and revenue attribution clarity.
• Designed acquisition strategies aligned with business revenue targets, not just lead generation metrics.

• Led performance marketing initiatives with high ownership and accountability for revenue outcomes.
• Defined campaign strategy, testing roadmap, and performance benchmarks.
• Mentored junior marketers / collaborated with cross-functional teams (add if applicable).
• Operated in fast-paced environments with rapid experimentation and decision-making cycles.